Advocacy
#ActiveGirlsCampaign pushes for girl-centered change:
Safer, more inclusive environments
Culturally relevant and gender-specific options
Better school policies
Inclusive program design
Representation of marginalized identities
Public awareness campaigns that normalize all kinds of movement
Partnership-building across sport, arts, education, and health
Equitable investment in girls' movement across disciplines like dance, sport, and recreation
Centering Girls’ Voices in Advocacy
Too often, programs and policies are designed about girls—not with them.
The #ActiveGirlsCampaign envisions a different path—one where girls, especially those from marginalized communities, help shape the spaces, systems, and stories that influence their access to movement.
As the coalition grows, we’re committed to exploring how lived experience can inform lasting change.
That might mean creating space for youth input, turning feedback into action, and embedding girl-centered thinking into program and policy design.
We’re not setting the roadmap alone—but we’re clear on the direction: inclusive, responsive, and grounded in girls’ realities.
Why this matters:
The #ActiveGirlsCampaign isn’t just about participation—it’s about transforming the systems around movement.
By working together, we aim to shift power, build relevance, and foster lasting ownership—so more girls not only show up, but stay engaged for life.
The #ActiveGirlsCampaign is informed by:
National frameworks like ParticipACTION’s Active Canada Action Plan
Community-based insights from frontline organizations
Insights shared directly by girls about their realities